We will cover how to revive old content, analytics and search console, publishing helpful content, asking your customers, and spying on your competitors.
Revive old content
SEO is great and can be used to boost overall traffic in a few ways. The first thing you should do is to revive your old content. Go back to your old posts or old pages and see what you can do to improve upon them.
You may even need to update them for the present time because things change. Maybe you referred to some tools in your old post, but need to update them with some newer tools that would work better this year.
Analytics and search console
You can use analytics and search console to help boost traffic as well. You can look at search console and filter which pages are ranking the highest, then add more content for those queries that it's already ranking.
Also, go to Analytics and look at your landing pages, then filter those by bounce rate and see what you can do to improve those pages.
Pages with high bounce rates mean the people landing on those pages are leaving quickly and that's hurting your rankings and conversions.
Publish helpful content
If you can publish content that helps your audience, that usually makes them want to return to your website because you have helped them out.
It can be difficult to come up with content ideas sometimes, that's why I think the user-generated keywords are best, because these are the questions that people have actually asked.
If you can answer those questions in a helpful way, that will boost your traffic and encourage people to share your content. Check as many questions as possible because at least a few other people will ask the same question, no matter how insignificant you feel that question is or how little it’s searched.
Ask your customers
If you have a lot of customers already, this is easy because you can look through all of the reviews and document any improvements people are suggesting. They can help you to improve your company and products, or services.
You can also check with customer service to see if there's any things you can have improved upon, and usually you'll see certain issues come up more than once.
I would document everything you see and look for improvements there.
If you don't have many customers, you can ask the few customers you have, or you can give away the product in exchange for feedback.
Spy on your competitors
Spy on your competitors to see what kind of content they're producing, what tone they are using, what medium they use, etc.
Are they using blog posts or incorporating more video? What are they doing to promote? Are they promoting on Facebook, Twitter, Snapchat, Instagram, etc.?
You can also use any of the tools that were outlined earlier to easily spy on their backlinks.
Remember, don't copy your competitors, but improve on their content and figure out where they have gaps.